The Importance of Image SEO In today's digital age, having a visually appealing website is crucial for attracting and engaging visitors. However, it's not just about the design and layout; optimizing your images for search engines is equally important. Image SEO, or search engine optimization, refers to the process of improving the visibility and ranking of your images in search engine results pages (SERPs). By implementing effective image SEO techniques, you can ensure that your images are not only aesthetically pleasing but also easily discoverable by search engines, ultimately driving more organic traffic to your website. Understanding Image File Formats and Optimization Before diving into the world of image SEO, it's essential to understand the different file formats and how to optimize them for web use. There are three primary image file formats commonly used on the web: JPEG, PNG, and GIF. JPEG (Joint Photographic Experts Group) is...